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Global emerging markets survey [electronic resource]

By: Language: English Edition: London CBRESubject(s): LOC classification:
  • 382 $2 22
Online resources:
Partial contents:
Background -- Executive summary -- Introduction -- The race for market share -- Doing business -- Partnering up -- Adapting for the new market -- The key emerging markets -- Country pages
Summary: This survey aims at analysing the attitude of international retailer toward emerging markets. Seeks to explain how to expand business in emerging markets, the potential opportunities and the challenges which must be met. Presents the leading emerging markets. Shows that expanding to emerging markets increases turnover growth. Discusses why dealing with real estate is an important issue for the international retailer trying to expand in emerging markets.
Holdings
Item type Current library Call number Copy number Status Barcode
Book Virtual Online ONLINE PUBLICATION (Browse shelf(Opens below)) 1 Available 144355-1001

Background -- Executive summary -- Introduction -- The race for market share -- Doing business -- Partnering up -- Adapting for the new market -- The key emerging markets -- Country pages

This survey aims at analysing the attitude of international retailer toward emerging markets. Seeks to explain how to expand business in emerging markets, the potential opportunities and the challenges which must be met. Presents the leading emerging markets. Shows that expanding to emerging markets increases turnover growth. Discusses why dealing with real estate is an important issue for the international retailer trying to expand in emerging markets.