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How to mount a charge

By: Series: Estates Gazette ; (0214) 6 April 2002, 107(1)Publication details: 2002Subject(s): Summary: Looks at how marketing specialists can determine the right price for property services. Points out that basing fees on outdated models may drive clients away and undermine profits. The use of set fee scales for professional services or the hourly rate, have proved unsatisfactory for the client. Suggests strategic pricing as an alternative.
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Item type Current library Call number Copy number Status Barcode
Journal article London Journal article ABS65334 (Browse shelf(Opens below)) 1 Available 117725-1001

Looks at how marketing specialists can determine the right price for property services. Points out that basing fees on outdated models may drive clients away and undermine profits. The use of set fee scales for professional services or the hourly rate, have proved unsatisfactory for the client. Suggests strategic pricing as an alternative.