Middle East hotel markets outlook, trends and opportunities and hotel valuation index
Language: English Series: Journal of Retail and Leisure Property ; October 2006, 326-337(12)Publication details: 2006Subject(s): Summary: The situation where Middle East hotel markets are underpriced relative to international markets is coming to an end. A rigid pricing strategy was implemented across the region, and the strong purchasing power of the GCC consumers, together with the sustained levels of corporate and leisure demand in the region absorbed the rise in room rate. The price elasticity of the hotel markets was further facilitated by the steady appreciation of the euro against the US dollar.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | L135799 (Browse shelf(Opens below)) | 1 | Available | 135799-1001 |
The situation where Middle East hotel markets are underpriced relative to international markets is coming to an end. A rigid pricing strategy was implemented across the region, and the strong purchasing power of the GCC consumers, together with the sustained levels of corporate and leisure demand in the region absorbed the rise in room rate. The price elasticity of the hotel markets was further facilitated by the steady appreciation of the euro against the US dollar.