Focuses on the impact that e-commerce has had on retail distribution in the US and how retailers are reacting to an environment where consumers have technology on their side. Pinpoints the seamlessness between channels of shopping from in-store to online and mobile and how this is driving efficiencies down through retailers' supply chain and up through their store operations. These trends will in time be exported around the world and redefine retail markets.

Technology use: consumers vs. retailers -- e-commerce: exploding cross-channel sales -- fast-fashion/just-in-time inventory: speed vs. cost -- globalisation: technology at the root of growth -- conclusion.