Consultant - market yourself : raise your profile and attract new business
Gentle, R.
Consultant - market yourself : raise your profile and attract new business - London Kogan Page 2002 - iii, 188p. ; 23cm.
With an emphasis on practice rather than theory, this book aims to teach you how to build a market profile, using both obvious and not so obvious techniques. Includes advice on producing advertising that works, getting listed in national directories, promoting yourself at trade exhibitions and formulating a practical marketing strategy.
074943693X
Management consultancy
CONSULTANTS
MARKETING
658.8
Consultant - market yourself : raise your profile and attract new business - London Kogan Page 2002 - iii, 188p. ; 23cm.
With an emphasis on practice rather than theory, this book aims to teach you how to build a market profile, using both obvious and not so obvious techniques. Includes advice on producing advertising that works, getting listed in national directories, promoting yourself at trade exhibitions and formulating a practical marketing strategy.
074943693X
Management consultancy
CONSULTANTS
MARKETING
658.8