Research methods for business students
Saunders, M.
Research methods for business students - 3rd ed. - Harlow FT Prenticce Hall 2002 - xviii,504p. 25cm.
A revised and updated third edition of this text aiming to provide to the reader with the skills required for business research. Arranged in 13 sections the book deals with the formulating the research topic, literature reviews, deciding on the research approach, research ethics, selecting samples, using secondary data, the collection of primary data by various methods, analysing quantitative and qualitative data, and preparing and presenting the report. Self-check questions are provided with each chapter.
0273658042
DATA ANALYSIS
DATA COLLECTION
RESEARCH METHODOLOGY
RESEARCH METHODS
650.071
Research methods for business students - 3rd ed. - Harlow FT Prenticce Hall 2002 - xviii,504p. 25cm.
A revised and updated third edition of this text aiming to provide to the reader with the skills required for business research. Arranged in 13 sections the book deals with the formulating the research topic, literature reviews, deciding on the research approach, research ethics, selecting samples, using secondary data, the collection of primary data by various methods, analysing quantitative and qualitative data, and preparing and presenting the report. Self-check questions are provided with each chapter.
0273658042
DATA ANALYSIS
DATA COLLECTION
RESEARCH METHODOLOGY
RESEARCH METHODS
650.071