Mastering strategic management
Hannagan, Tim
Mastering strategic management - Basingstoke Palgrave 2002 - x,213p. ; 24cm
This text provides an insightful exploration of the complex issues faced by managers in the modern world. Organizations face constant change as a result of competitive pressures, political changes, social developments and technological progress. "Strategic Management" is a plan of action to enable an organization to succeed in this changing world through the dynamic management organization and leadership of private and public sector companies and institutions. This book describes and analyzes all these issues and explains the process of meeting the needs of an organization's customers and other stakeholders.
033392746X
DEVELOPMENT STRATEGY
MARKETING
STRATEGIC MANAGEMENT
658.99
Mastering strategic management - Basingstoke Palgrave 2002 - x,213p. ; 24cm
This text provides an insightful exploration of the complex issues faced by managers in the modern world. Organizations face constant change as a result of competitive pressures, political changes, social developments and technological progress. "Strategic Management" is a plan of action to enable an organization to succeed in this changing world through the dynamic management organization and leadership of private and public sector companies and institutions. This book describes and analyzes all these issues and explains the process of meeting the needs of an organization's customers and other stakeholders.
033392746X
DEVELOPMENT STRATEGY
MARKETING
STRATEGIC MANAGEMENT
658.99