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How to establish a unique brand in the consulting profession

Weiss, Alan

How to establish a unique brand in the consulting profession powerful techniques for the successful practitioner - San Francisco Jossey Bass 2002 - xiii, 210p. 24cm

Aims to help you develop the skills you need to achieve valuable brand recognition quickly and effectively. The book also offers a glimpse into the important trends that are shaping the future of branding.

ISBN: 0787955132

Subjects--Topical Terms:
BRANDING
Management consultancy
MARKETING

LC Class. No.: 658.80969

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