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Corporate real estate and competitive strategy

Singer, Bas P.

Corporate real estate and competitive strategy - 2007 - Journal of Corporate Real Estate 9(1) 2007, 25-38(12) .

Discusses the ways in which a standardisation real estate strategy supports competitive strategies, including lowest costs, differentiation and focus strategies. Reports that a value-based real estate strategy supports a competitive strategy of differentiation and differentiation-focus.

Subjects--Geographic Terms:
International

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