Marketing the niche professional firm - part 1
Simmons, M.
Marketing the niche professional firm - part 1 - 1996 - Professional Practice Management 14(5) May 1996, 75-76(2) .
The first of a two part article outlining the issues to be considered when marketing a specialist professional firm. Covers how to develop a strategic plan and allocating a marketing budget.
MARKETING STRATEGY
MARKETING
PROFESSIONAL FIRMS
STRATEGIC PLANNING
Marketing the niche professional firm - part 1 - 1996 - Professional Practice Management 14(5) May 1996, 75-76(2) .
The first of a two part article outlining the issues to be considered when marketing a specialist professional firm. Covers how to develop a strategic plan and allocating a marketing budget.
MARKETING STRATEGY
MARKETING
PROFESSIONAL FIRMS
STRATEGIC PLANNING