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Marketing the niche professional firm part ii

Simmons, M.

Marketing the niche professional firm part ii - 1996 - Professional Practice Management 14(6) June 1996, 82-85(4) .

The concluding part of an article offering guidance on how to market the niche professional firm. Covers responding to clients, projecting your image and the use of marketing tools.

Subjects--Topical Terms:
CLIENTS
MARKETING STRATEGY
MARKETING
PROFESSIONAL FIRMS
STRATEGIC PLANNING

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