Innovation and entrepreneurship practices and principles

Drucker, Peter F

Innovation and entrepreneurship practices and principles - Rev. ed. - London Elsevier Science & Technology 2007 - xvi, 253p. 24cm.

The practice of innovation -- The practice of entrepreneurship -- Entrepreneurial strategies

Classic book on successful management theory by one of the world's leading authorities on the subject. Examines the practice of innovation, analysing market and industry structure, perceptions, demographics, knowledge and perception and how to use these sources to drive innovation. Addresses entrepreneurial management and strategies, addressing service institutions and ecological niches.

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