Bridging the culture gap a practical guide to international business communication

Carte, Penny

Bridging the culture gap a practical guide to international business communication - 2nd ed. - London Kogan Page 2008 - xiv, 202p. ill. 24cm.

Interpreting the party line -- Knowing your place -- Knowing the limits -- Knowing the form -- Making presentations -- Making deals -- Making yourself understood in English -- Knowing yourself -- Appendix: false friends

Guide to international business communications covers topics including: sensitivity to other cultures; avoiding hidden dangers and communicating with style. Includes various examples, cultural awareness scales and practical tips.

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