The interactive bazaar opens
The interactive bazaar opens
- 1994
- Economist 332(7877) 20 August 1994, 53-55(3) .
Describes two American shopping trials whereby the consumer will be able to use television screens to browse and order products to be delivered to them; the interactive nature of the trials also means that customers will be able to control what they see on the screen, which if it proves successful, may pose questions for the future of America`s retailing industry.
CUC INTERNATIONAL
HOME SHOPPING
INTERACTIVE SHOPPING
MAIL-ORDER SHOPPING
RETAILING
Describes two American shopping trials whereby the consumer will be able to use television screens to browse and order products to be delivered to them; the interactive nature of the trials also means that customers will be able to control what they see on the screen, which if it proves successful, may pose questions for the future of America`s retailing industry.
CUC INTERNATIONAL
HOME SHOPPING
INTERACTIVE SHOPPING
MAIL-ORDER SHOPPING
RETAILING