Green claims guidance [electronic resource] how to make a good environmental claim
Green claims guidance how to make a good environmental claim [electronic resource]
- 2011
Provides advice to business for relevant, accurate and substantiated environmental claims on products, service or in marketing and advertising. Includes an assessment of green claims in advertising and a consumer understanding of environmental terms. The Guidance is an update to Defra?s previous Green Claims items, 'Practical Guidance' (2003) and 'Green Claims Code' (2000).
ENGLAND AND WALES
Provides advice to business for relevant, accurate and substantiated environmental claims on products, service or in marketing and advertising. Includes an assessment of green claims in advertising and a consumer understanding of environmental terms. The Guidance is an update to Defra?s previous Green Claims items, 'Practical Guidance' (2003) and 'Green Claims Code' (2000).
ENGLAND AND WALES