Corporate Diplomacy Building Reputations and Relationships with External Stakeholders
Henisz, Witold
Corporate Diplomacy Building Reputations and Relationships with External Stakeholders - Sheffield Greenleaf Publishing Limited 2014 - xx, 203p, 24cm
Argues that the strategic management of relationships with external stakeholders is good for public relations and creates real and lasting business value. Includes many examples, practical tools and perspectives on the fundamental challenges that managers of multinational corporations regularly face.
9781783530557
International
658.404
Corporate Diplomacy Building Reputations and Relationships with External Stakeholders - Sheffield Greenleaf Publishing Limited 2014 - xx, 203p, 24cm
Argues that the strategic management of relationships with external stakeholders is good for public relations and creates real and lasting business value. Includes many examples, practical tools and perspectives on the fundamental challenges that managers of multinational corporations regularly face.
9781783530557
International
658.404