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Chain reactions

Watson, T.

Chain reactions - 1996 - Leisure Management 16(11) November 1996, 10-11(2) .

Outlines how `branding` in the leisure market has been used by operators to style their outlets to attract particular types of customer.

Subjects--Topical Terms:
BRANDING
FAMILY ENTERTAINMENT CENTRES
LEISURE MARKET
LEISURE PARKS
PUBS
RESTAURANTS

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