Property in a global-risk society: towards marketing research in the office sector
Guy, S.
Property in a global-risk society: towards marketing research in the office sector - 1997 - Urban Studies 34(1) 1997, 125-140(16) .
Suggests that the property market is subject to risk from wide cultural, technical and commercial shifts. Argues that property research needs to have a more occupier-focussed marketing approach that is sensitive to the dynamics of a `risk society`. Provides a detailed account of such an approach, which aims to provide opportunity for improved efficiency in the supply market through an analysis of demand. References.
CULTURE
DEMAND ANALYSIS
MARKET CONDITIONS
MARKETING
OFFICE DEVELOPMENT
PROPERTY MARKET
PROPERTY RESEARCH
RISK
Property in a global-risk society: towards marketing research in the office sector - 1997 - Urban Studies 34(1) 1997, 125-140(16) .
Suggests that the property market is subject to risk from wide cultural, technical and commercial shifts. Argues that property research needs to have a more occupier-focussed marketing approach that is sensitive to the dynamics of a `risk society`. Provides a detailed account of such an approach, which aims to provide opportunity for improved efficiency in the supply market through an analysis of demand. References.
CULTURE
DEMAND ANALYSIS
MARKET CONDITIONS
MARKETING
OFFICE DEVELOPMENT
PROPERTY MARKET
PROPERTY RESEARCH
RISK