Centrefolio : property marketing

Centrefolio : property marketing - 1989 - Chartered Surveyor Weekly 28(4) 27 July 1989, 37-50(8) .

This special feature on property marketing attempts to dispel some myths surrounding the marketing, advertising and public relations industry, examines one company`s approach to marketing, looks at the growing importance of direct mailing and provides guidance on business entertaining . Considers how marketing can help in the letting of office developments, reports on how surveyors are placing greater emphasis on marketing and reviews property marketing in Europe .