Maximising the mouse
Ferguson, A.
Maximising the mouse - 1989 - Management Today September 1989, 57-62(4) .
Euro Disneyland is to be floated on the Paris stock exchange and investors will be able to buy shares. This article looks at the "Disney philosophy", the expectations for the £2bn theme park to be built near Paris , and the differences between this and other Disney theme parks in the US and Japan.
DISNEYLAND
LEISURE DEVELOPMENT
Maximising the mouse - 1989 - Management Today September 1989, 57-62(4) .
Euro Disneyland is to be floated on the Paris stock exchange and investors will be able to buy shares. This article looks at the "Disney philosophy", the expectations for the £2bn theme park to be built near Paris , and the differences between this and other Disney theme parks in the US and Japan.
DISNEYLAND
LEISURE DEVELOPMENT