Why location counts
Why location counts
- 1992
- Financial Times 27 February 1992, 14(1) .
Discusses the importance of the right location for retailers. Lists a range of services for choosing appropriate locations including Pinpoint`s Site Optimiser which provides optimal locations for retailers based on market research information; and census information to be published from April 1992 onwards. Some key retailers have developed their own inhouse modelling techniques.
UK CENSUS 1991
LOCATION
MARKET RESEARCH
MARKETING
SITE APPRAISAL
Discusses the importance of the right location for retailers. Lists a range of services for choosing appropriate locations including Pinpoint`s Site Optimiser which provides optimal locations for retailers based on market research information; and census information to be published from April 1992 onwards. Some key retailers have developed their own inhouse modelling techniques.
UK CENSUS 1991
LOCATION
MARKET RESEARCH
MARKETING
SITE APPRAISAL