Service and out-of-town supermarkets
Service and out-of-town supermarkets
- 1991
- Independent 26 November 1991, 21(1) .
As the number of out-of-town supermarkets seem to reach saturation point, a survey by Kingston Business School attempted to find out the advantages for improving customer service but convenient location and quality of products are more important to shoppers.
KINGSTON BUSINESS SCHOOL
OUT-OF-TOWN SHOPPING
SHOPPERS PREFERENCES
SUPERSTORES
As the number of out-of-town supermarkets seem to reach saturation point, a survey by Kingston Business School attempted to find out the advantages for improving customer service but convenient location and quality of products are more important to shoppers.
KINGSTON BUSINESS SCHOOL
OUT-OF-TOWN SHOPPING
SHOPPERS PREFERENCES
SUPERSTORES