Marketing communications practices in housebuilding firms
Morgan, R.E.
Marketing communications practices in housebuilding firms - 1991 - Building Research and Information 19(6) November/ December 1991, 371-376(6) .
Reporting early results from a continuing programme of academic research, this paper examines the extent to which the house-building industry has adopted methods of marketing communications. Studies on advertising, public relations, sales promotions and personal selling are included.
Marketing communications practices in housebuilding firms - 1991 - Building Research and Information 19(6) November/ December 1991, 371-376(6) .
Reporting early results from a continuing programme of academic research, this paper examines the extent to which the house-building industry has adopted methods of marketing communications. Studies on advertising, public relations, sales promotions and personal selling are included.