Labelling game to counter the slump
Labelling game to counter the slump
- 1990
- Sunday Times 13/5/90 pE11 .
Wimpey Homes is tackling an identity crisis highlighted by the property recession . The company plans to dispel the myth that it builds a standard, uniform product by categorising its homes into brands that cover the Wimpey range from a modest home to a noble dwelling.
HOUSE BUILDING
Wimpey Homes is tackling an identity crisis highlighted by the property recession . The company plans to dispel the myth that it builds a standard, uniform product by categorising its homes into brands that cover the Wimpey range from a modest home to a noble dwelling.
HOUSE BUILDING