`Auction-marketing` takes the UK by storm
Marvin, P.
`Auction-marketing` takes the UK by storm - 1992 - Valuer (ISVA) 61(9) November 1992, 14(1) .
Looks at the concept of `auction-marketing` based on the US-style of property auctioning promoted by US auctioneers Kennedy-Wilson with the emphasis on extensive marketing techniques. Unlike traditional British auctioning practice, reserve prices are published prior to auction.
AUCTION-MARKETING
KENNEDY WILSON
MARKETING
Auctioneering
RESERVE PRICE
`Auction-marketing` takes the UK by storm - 1992 - Valuer (ISVA) 61(9) November 1992, 14(1) .
Looks at the concept of `auction-marketing` based on the US-style of property auctioning promoted by US auctioneers Kennedy-Wilson with the emphasis on extensive marketing techniques. Unlike traditional British auctioning practice, reserve prices are published prior to auction.
AUCTION-MARKETING
KENNEDY WILSON
MARKETING
Auctioneering
RESERVE PRICE