Strategic planning for competitive advantage in construction
Betts, M.
Strategic planning for competitive advantage in construction - 1992 - Construction Management & Economics 10(6) November 1992, 511-532(22) .
Outlines the developments in strategic planning. After describing the emerging concepts and techniques, it is observed that these have been applied by enterprises in other sectors of the economy in pursuit of competitive advantage. Such applications are taking place at the level of parts of an enterprise`s operations and at the overall corporate level. This is contrasted with the situation in construction where strategic planning at any level is less widespread, although it is becoming more common. Several reasons are identified as hindrances to strategic planning in construction.
COMPETITIVE ADVANTAGE
CONSTRUCTION ENTERPRISES
CONSTRUCTION MARKET
STRATEGIC PLANNING
Strategic planning for competitive advantage in construction - 1992 - Construction Management & Economics 10(6) November 1992, 511-532(22) .
Outlines the developments in strategic planning. After describing the emerging concepts and techniques, it is observed that these have been applied by enterprises in other sectors of the economy in pursuit of competitive advantage. Such applications are taking place at the level of parts of an enterprise`s operations and at the overall corporate level. This is contrasted with the situation in construction where strategic planning at any level is less widespread, although it is becoming more common. Several reasons are identified as hindrances to strategic planning in construction.
COMPETITIVE ADVANTAGE
CONSTRUCTION ENTERPRISES
CONSTRUCTION MARKET
STRATEGIC PLANNING