Spatial Interaction Modelling helps W.H. Smith pick better store sites
Roper, C.
Spatial Interaction Modelling helps W.H. Smith pick better store sites - 1993 - GIS Europe (19) March 1993, 40-41(2) .
Details the GMAP system being used by WH Smith to forecast sales by product group; to identify towns with opportunities for W H Smith and to assess the impact of a new branch on existing branches.
COMPUTER MODELLING
GIS
RETAIL LOCATIONS
RETAILING
Spatial Interaction Modelling helps W.H. Smith pick better store sites - 1993 - GIS Europe (19) March 1993, 40-41(2) .
Details the GMAP system being used by WH Smith to forecast sales by product group; to identify towns with opportunities for W H Smith and to assess the impact of a new branch on existing branches.
COMPUTER MODELLING
GIS
RETAIL LOCATIONS
RETAILING