Is marketing good professional management?
Rallings, A.
Is marketing good professional management? - 1997 - Professional Practice Management 15(2) 1997, 22-23(2) .
Advises that changing the focus of a professional firm`s organisational structure to the needs of clients rather than the services they offer can bring several benefits. The organisation can identify new opportunities more quickly, easily target clients and identify what clients want - enhancing the firm`s reputation and client confidence.
CLIENT NEEDS
MARKETING
PRACTICE MANAGEMENT
PROFESSIONAL FIRMS
PROFESSIONAL SERVICES
Is marketing good professional management? - 1997 - Professional Practice Management 15(2) 1997, 22-23(2) .
Advises that changing the focus of a professional firm`s organisational structure to the needs of clients rather than the services they offer can bring several benefits. The organisation can identify new opportunities more quickly, easily target clients and identify what clients want - enhancing the firm`s reputation and client confidence.
CLIENT NEEDS
MARKETING
PRACTICE MANAGEMENT
PROFESSIONAL FIRMS
PROFESSIONAL SERVICES