Marketing and the QS

Greenhalgh, B.

Marketing and the QS - 1987 - Chartered Quantity Surveyor 9(11) July 1987, 24(1) .

Discusses the importance of marketing quantity surveying services, and describes the following methods: establishing the target market; understanding the nature of QS services; identifying potential clients: understanding how a PQS service is selected; promoting the company and feedback and control.