Aim to be effective
Lane, C.
Aim to be effective - 1995 - Property Week 50(11) 16 March 1995, 34-36(3) .
Argues that direct mail can be an effective means of marketing property if it is targeted appropriately. Quotes from the experience of mailing firms and prominent recipients.
DIRECT MAIL
MAIL SHOTS
PROPERTY MARKETING
Aim to be effective - 1995 - Property Week 50(11) 16 March 1995, 34-36(3) .
Argues that direct mail can be an effective means of marketing property if it is targeted appropriately. Quotes from the experience of mailing firms and prominent recipients.
DIRECT MAIL
MAIL SHOTS
PROPERTY MARKETING