Standing out from the crowd
Macneil, J.
Standing out from the crowd - 1995 - Building 260(7915) 3 November 1995, 44-48(5) .
Suggests that whilst offering a different service from your competitors, contractors still need to convince their clients that it is worth paying for. Outlines steps that can give a company a unique selling point, how to identify new and growing areas to move into and gives case studies of firms that have devloped USPs.
CONSTRUCTION COMPANIES
CONTRACTORS
DIVERSIFICATION
MARKETING
UNIQUE SELLING POINTS
Standing out from the crowd - 1995 - Building 260(7915) 3 November 1995, 44-48(5) .
Suggests that whilst offering a different service from your competitors, contractors still need to convince their clients that it is worth paying for. Outlines steps that can give a company a unique selling point, how to identify new and growing areas to move into and gives case studies of firms that have devloped USPs.
CONSTRUCTION COMPANIES
CONTRACTORS
DIVERSIFICATION
MARKETING
UNIQUE SELLING POINTS