Bridging the channels
Oppenheim, K.
Bridging the channels - 1997 - Retail Week 5 September 1997, 10(1) .
Describes the five types of home shopping available to retailers: home shopping programmes, infomercials, cd-rom and cd-1, internet and interactive TV. Also looks at how some European retailers are operating within these areas. Information is from a new report from KPMG, produced in association with the Oxford Institute of Retail Management (OXIRM).
CABLE TELEVISION
CD-ROMS
EUROPE
HOME SHOPPING
INFOMERCIALS
INTERACTIVE SHOPPING
INTERNET
INTERNET SHOPPING
PROPERTY-COMMERCIAL PROPERTY-RETAIL PROPERTY-RETAIL PROPERTY MARKET
SATELLITE TELEVISION
Bridging the channels - 1997 - Retail Week 5 September 1997, 10(1) .
Describes the five types of home shopping available to retailers: home shopping programmes, infomercials, cd-rom and cd-1, internet and interactive TV. Also looks at how some European retailers are operating within these areas. Information is from a new report from KPMG, produced in association with the Oxford Institute of Retail Management (OXIRM).
CABLE TELEVISION
CD-ROMS
EUROPE
HOME SHOPPING
INFOMERCIALS
INTERACTIVE SHOPPING
INTERNET
INTERNET SHOPPING
PROPERTY-COMMERCIAL PROPERTY-RETAIL PROPERTY-RETAIL PROPERTY MARKET
SATELLITE TELEVISION