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Homing in on retailers

Mills, L.

Homing in on retailers - 1998 - Estates Gazette (9834) 22 August 1998, 38-39(2) .

Discusses pre-launch and post-launch marketing campaigns for major shopping centres, using the examples of the Trafford Centre and The Mall at Cribbs Causeway.

Subjects--Topical Terms:
CUSTOMERS
MARKETING
POST-LAUNCH MARKETING
PRE-LAUNCH MARKETING
RETAILERS
SHOPPING CENTRES

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