Marketing: get organised

Collard, P.

Marketing: get organised - 1999 - Building 264(8089) 28 May 1999, 63(1) .

Third in a series on marketing which explains how to plan and project manage a strategy to ensure maximum competitiveness. Outlines steps for planning marketing activity. (See also part 1: ABS60212 and part 2: ABS60410)


CONSTRUCTION COMPANIES
MARKETING