Physical retailers hurl bricks and mortar at virtual foes.

Schiller, B.

Physical retailers hurl bricks and mortar at virtual foes. - 1999 - Net Profit (31) July 1999, 10-11(2) .

Looks at how conventional retailers are responding to competition from the internet-only counterparts. The author identifies three trends: by using intranets to feed sales information direct to managers, by using their physical operations as distribution/return points for goods ordered via the internet and by establishing dedicated distribution depots to fulfil their online shopping services.


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