Putting jazz in the brand

Putting jazz in the brand - 2000 - Financial Times 11 February 2000, 30(2) .

Considers whether property can have a brand, especially now Stanhope has launched Chiswick Park, a development of office and park space in West London with an identifiable brand message and additional services attached.


BRAND IDENTITY
PROPERTY MARKET
STANHOPE
CHISWICK PARK
MARKETING