Economics of experience
Economics of experience
- 2000
- Financial Times 3 March 2000, 34(1) .
The concept of charging an entry fee to shopping malls is being seriously considered by the US's largest retail property company, Simon Properties. The company already aims to offer a wider experience than just shops in many of its malls and is hoping to expand on the concept of the themed mall and make it an attraction in its own right.
SHOPPING CENTRES
EXPERIENCE ECONOMY
CORPORATE MERCHANDISING
RETAIL PROPERTY
The concept of charging an entry fee to shopping malls is being seriously considered by the US's largest retail property company, Simon Properties. The company already aims to offer a wider experience than just shops in many of its malls and is hoping to expand on the concept of the themed mall and make it an attraction in its own right.
SHOPPING CENTRES
EXPERIENCE ECONOMY
CORPORATE MERCHANDISING
RETAIL PROPERTY