Cornering the market
Hamson, L.
Cornering the market - 2000 - Property Week 65(26) 30 June 2000, 64-65(2) .
The first of a series looks at the hit and miss manner in which surveyors approach marketing. Argues that marketing is an integral part of the surveyor's job, and suggests marketing campaigns should be launched six months prior to completion, rather than at the point of practical completion.
MARKETING STRATEGY
TIMING
COMPLETION
ADVERTISING
Cornering the market - 2000 - Property Week 65(26) 30 June 2000, 64-65(2) .
The first of a series looks at the hit and miss manner in which surveyors approach marketing. Argues that marketing is an integral part of the surveyor's job, and suggests marketing campaigns should be launched six months prior to completion, rather than at the point of practical completion.
MARKETING STRATEGY
TIMING
COMPLETION
ADVERTISING