Professional property services (PPS) marketing organisation: construct and propositions
Tay, L.
Professional property services (PPS) marketing organisation: construct and propositions - 2001 - Property Management 19(1) 2001, 19-36(17) .
Analyses the structural organisation of the marketing function. The paper tries to clarify two things: to define the marketing organisation and its construct; to identify the factors which influence the way the marketing function is organised in professional property services (PPS) firms. References.
MARKETING STRATEGY
PROPERTY MARKETING
PROFESSIONAL SERVICES
MARKETING
Professional property services (PPS) marketing organisation: construct and propositions - 2001 - Property Management 19(1) 2001, 19-36(17) .
Analyses the structural organisation of the marketing function. The paper tries to clarify two things: to define the marketing organisation and its construct; to identify the factors which influence the way the marketing function is organised in professional property services (PPS) firms. References.
MARKETING STRATEGY
PROPERTY MARKETING
PROFESSIONAL SERVICES
MARKETING