Is there a future for multiple listing of properties?
Is there a future for multiple listing of properties?
- 2001
- Estate Agency News (165)March 2001, 25(1) .
Looks at sole agency marketing and the multi-listing of properties and compares their effectiveness. Suggests sole agency restricts choice and limits exposure. Notes the advantages of the Multiple Listing Service (MLS), which is widely used in the US. Suggests that dot.com companies in the UK have created poor MLS's to date, which simply host property listing information. Predicts such sites will have to improve, and that any that do not add value will soon cease to exist. Warns that those agents who do not become involved in e-business will soon be losing business to agents that do.
ESTATE AGENTS
MULTIPLE LISTING
SOLE AGENCY
MARKETING
EBUSINESS
E-COMMERCE
Looks at sole agency marketing and the multi-listing of properties and compares their effectiveness. Suggests sole agency restricts choice and limits exposure. Notes the advantages of the Multiple Listing Service (MLS), which is widely used in the US. Suggests that dot.com companies in the UK have created poor MLS's to date, which simply host property listing information. Predicts such sites will have to improve, and that any that do not add value will soon cease to exist. Warns that those agents who do not become involved in e-business will soon be losing business to agents that do.
ESTATE AGENTS
MULTIPLE LISTING
SOLE AGENCY
MARKETING
EBUSINESS
E-COMMERCE