What's in a name?
Clucas, P.
What's in a name? - 2001 - Estates Gazette (0123) 9 June 2001, 138-139(2) .
Asks whether the use of 'trophy architects' increases the marketing potential or boosts the rents of commercial property developments despite their reputations for being strong-minded or prima donnas.
ARCHITECTS
DESIGN QUALITY
MARKETING
RENTS
What's in a name? - 2001 - Estates Gazette (0123) 9 June 2001, 138-139(2) .
Asks whether the use of 'trophy architects' increases the marketing potential or boosts the rents of commercial property developments despite their reputations for being strong-minded or prima donnas.
ARCHITECTS
DESIGN QUALITY
MARKETING
RENTS