Let you mouse do marketing

Tasso, K.

Let you mouse do marketing - 2001 - Estates Gazette (0126) 30 June 2001, 145(1) .

Asks why the property industry is not fully exploiting the new marketing opportunities offered by IT such as direct marketing e-mail campaigns and customer relationship management (CRM).


CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS
DIRECT MARKETING
E-MAIL
INTERNET
MARKETING
SOFTWARE