How to discern the beauty within
Tasso, K.
How to discern the beauty within - 2002 - Estates Gazette (0233) 10 August 2002, 74-75(2) .
Examines public relations and the property industry. Warns that many property companies get PR wrong and waste many opportunities; the client therefore needs to be very clear on what it wants. Argues a client business can combine its in-house media relations resources with an external specialist agency if the need arises making the costs easier to take.
PUBLIC RELATIONS
PROPERTY COMPANIES
CONSULTANCIES
PR AGENCY
How to discern the beauty within - 2002 - Estates Gazette (0233) 10 August 2002, 74-75(2) .
Examines public relations and the property industry. Warns that many property companies get PR wrong and waste many opportunities; the client therefore needs to be very clear on what it wants. Argues a client business can combine its in-house media relations resources with an external specialist agency if the need arises making the costs easier to take.
PUBLIC RELATIONS
PROPERTY COMPANIES
CONSULTANCIES
PR AGENCY