Are you independent?
Hamson, L
Are you independent? - 2002 - Property Week 67(38) 4 October 2002, 33-36(4) .
Feature on corporate strategy on whether the market share of the corporate giants is under threat, as mid-sized operators are fighting the domination of global firms with advertising campaigns which emphasise the personal service they offer, and their independence from their transatlantic bosses.
CORPORATE STRATEGY
MARKET SHARE
ADVERTISING
Are you independent? - 2002 - Property Week 67(38) 4 October 2002, 33-36(4) .
Feature on corporate strategy on whether the market share of the corporate giants is under threat, as mid-sized operators are fighting the domination of global firms with advertising campaigns which emphasise the personal service they offer, and their independence from their transatlantic bosses.
CORPORATE STRATEGY
MARKET SHARE
ADVERTISING