On the market and on the air
Norwood, G.
On the market and on the air - 2003 - Estates Gazette (0321) 24 May 2003, 178-179(2) .
Looks at an innovative digital television channel, TheMoveChannel.TV, which will allow estate agents to advertise homes for sale in one-minute slots viewable on Sky Digital from September 2003. Describes how its broadcast day will be divided into 15 one-hour segments and lists on-air advertising rates. Considers the positive marketing advantages of the rolling video format, US experience in this area as well as presenting some not so positive reactions from certain major players in the market.
PROPERTY MARKETING
PROPERTY SALES
ESTATE AGENCY
THEMOVECHANNEL.TV
DIGITAL TV
TELEVISION
On the market and on the air - 2003 - Estates Gazette (0321) 24 May 2003, 178-179(2) .
Looks at an innovative digital television channel, TheMoveChannel.TV, which will allow estate agents to advertise homes for sale in one-minute slots viewable on Sky Digital from September 2003. Describes how its broadcast day will be divided into 15 one-hour segments and lists on-air advertising rates. Considers the positive marketing advantages of the rolling video format, US experience in this area as well as presenting some not so positive reactions from certain major players in the market.
PROPERTY MARKETING
PROPERTY SALES
ESTATE AGENCY
THEMOVECHANNEL.TV
DIGITAL TV
TELEVISION