Despised, slippery and untrustworthy?: an analysis of reputation in estate agency

Bishop, P.

Despised, slippery and untrustworthy?: an analysis of reputation in estate agency - 2004 - Housing Studies 19(1) January 2004, 21-36(16) .

Presents an analysis of the reputation of estate agents within the context of principal-agent theory. Argues that the poor reputation of many agents arises from a combination of product and market characteristics. Discusses solutions to this problem including certification, contingent contracts and reputation-building and from evidence derived from survey of estate agents suggests that a link between reputation and the form of contract signed may help to reduce market problems. Concludes by reviewing policy options for the regulation of the industry. Tables show descriptive statistics of variables and determinants of contract choice. References. [Taken from journal abstract].


CONTINGENT CONTRACTS
ESTATE AGENCY
estate AGENCY THEORY
PRINCIPAL-AGENT THEORY
ESTATE AGENTS
REPUTATION
FORM OF CONTRACT
CERTIFICATION