The evolution of internet business strategy the case for UK estate agency
Rowley, Jennifer
The evolution of internet business strategy the case for UK estate agency - 2005 - Property Management 23(3) 2005, 217-226(10) .
Examines the evolution of internet business strategy in the estate agency sector. Covers online estate agency, the development path, customer service through property portals and individual estate agency sites. Proposes in conclusion a four-stage model of the evolution of internet estate agency which includes experimentation, promotion, customer service and integration and identifies research and development agendas associated with integration. References.
The evolution of internet business strategy the case for UK estate agency - 2005 - Property Management 23(3) 2005, 217-226(10) .
Examines the evolution of internet business strategy in the estate agency sector. Covers online estate agency, the development path, customer service through property portals and individual estate agency sites. Proposes in conclusion a four-stage model of the evolution of internet estate agency which includes experimentation, promotion, customer service and integration and identifies research and development agendas associated with integration. References.