Strategy for change

Langdon, Mark

Strategy for change - 2006 - Project 18(9) April 2006, 10-11(2) .

Argues that project managers have a key role to play in delivering sustainable development, for instance by challenging preconceptions that non-fossil fuel-based energy consumption is cost-effective only in the very long term. Sets out four ways in which project managers can contribute towards breaking the negative cycle of conservatism which prevents clients from adopting innovative solutions.