A marketing perspective of private sector retirement housing and the effectiveness of the buyer behaviour of its purchasers
Livette, Martin
A marketing perspective of private sector retirement housing and the effectiveness of the buyer behaviour of its purchasers - 2006 - Property Management 24(4) 2006, 383-396(14) .
Analyses the results of research into the decision-making process of the buyers of retirement housing in the West Midlands. The survey found that although respondents carried out limited research on alternative schemes prior to purchase, the majority were very satisfied with their new home.
United Kingdom--
A marketing perspective of private sector retirement housing and the effectiveness of the buyer behaviour of its purchasers - 2006 - Property Management 24(4) 2006, 383-396(14) .
Analyses the results of research into the decision-making process of the buyers of retirement housing in the West Midlands. The survey found that although respondents carried out limited research on alternative schemes prior to purchase, the majority were very satisfied with their new home.
United Kingdom--