New research reveals the scale of the challenge faced by industry to become a first-choice employer [electronic resource]

New research reveals the scale of the challenge faced by industry to become a first-choice employer [electronic resource] - 2007 - CITB-ConstructionSkills Press Release 20 April 2007 .

ConstructionSkills' "Positive influence?" research shows that few parents view construction careers as suitable choices for their children, with only 4% of respondents choosing construction site manager as their preferred career option. However, 40% of parents stated they would be happy if their child wanted to work in the construction industry. These conflicting results reveal a lack in some parents' understanding of opportunities in the construction industry. The research also reinforces the need to challenge existing stereotypes and address the low proportion of women and ethnic minorities in construction.


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